It's how to build a successful marketing go-to-market campaign plan for you. Ladies and gentlemen, let's get into the interview. I'm super excited because we get to talk about a conversation that I ...

1. Do Your Research. You can't market a product/service you don't fully understand, so the first task is to dig deep with the client and find an approachable way to tell the consumer why this ...

There’s no point planning an entire marketing campaign only to realize you don’t have the money to implement such a thing. So, it makes sense to outline a budget first.

While planning a crowdfunding campaign is enough work on its own, it’s important to promote it via your social media channels and newsletters.

A marketing campaign around a social issue can be incredibly effective, but only when done right -- and for the right reasons. Follow these tips before planning yours.

Because advertising is as much art as science, it's not surprising that theories about how to approach campaign planning abound. Practically speaking, a large, multimedia campaign will require ...

It’s impossible to open your laptop or turn on your phone without being served various forms of digital advertising. A Mainebiz expert explains how digital ads will only continue to evolve as ...