Getting started with writing agile user stories. There are plenty of resources to help new product owners, business analysts, scrum masters, ...

To write good user stories, the focus should be on the end-user customer, and not on what you think they want. If you do not yet know your customer , then using personas will definitely help.

2. Write for User Search Intent. Here’s the deal-breaker: No matter how much expertise, authority, and trustworthiness your content has, it won’t rank if you don’t optimize it for search intent.