In a post-pandemic world where audiences demand premium theatrical experiences, Imax is betting big on the Asian market, with ...
IMAX remains the leading choice for premium cinema experiences, generating outsized box office returns despite a small footprint of 1% of total screens. The company’s success in China is ...
In the United States, the Ne Zha sequel has grossed $20.6 million in just thirty-eight days, becoming the 7th international ...
“That’s been a big element of our box office.” Imax’s strategic approach to Chinese New Year films included joint-marketing ventures with studios and heavy investment in social ...