The quality of advertising at the IPL has declined. Brands must focus on creativity and consistency to stand out in the ...

Campa Energy has made a splash with the launch of its maiden campaign for IPL 2025. With a focus on the youth audience, the brand has introduced a fresh creative approach designed to leave a lasting ...

Hyper-personalised ads, interactive formats, and multi-screen strategies are set to redefine brand engagement this IPL season ...

With JioStar, a unified broadcasting platform, multiplying reach and the ever-expanding following for teams, brands are ...

IPL offers brands the opportunity to cash in on multiple touchpoints through social media buzz, second-screen engagement, ...

Despite massive advertising investments, several brands struggled to make a lasting impression on Indian Premier League ...

Zupee, India's leading online skill-based gaming platform, is elevating the excitement of IPL 2025 with its 'Extra Winnings' ...

IPL begins tomorrow and if the details of the current investigation are made public during this ad season, ad revenue from ...

Zupee partners with the IPL to launch its 'Extra Winnings' campaign, featuring the 'Laga Chakka Toh Inaam Pakka' offer. The ...

(Image credits: Freepik) As the Indian Premier League (IPL) 2025 gears up for its first ball, brands are already locked in an intense battle—not on the pitch, but in advertising. With record ...

Despite over 100 brands spending on advertising during IPL 2024, only a few managed to achieve a strong consumer recall, ...

The rise of Dynamic Creative Optimisation (DCO ... JioHotstar’s impact on IPL and live sports advertising Live sports have always been the biggest revenue driver for digital platforms, but precise ...