IPL offers brands the opportunity to cash in on multiple touchpoints through social media buzz, second-screen engagement, ...

IPL begins tomorrow and if the details of the current investigation are made public during this ad season, ad revenue from ...

Zupee partners with the IPL to launch its 'Extra Winnings' campaign, featuring the 'Laga Chakka Toh Inaam Pakka' offer. The ...

To amplify the campaign's impact, Zupee has teamed up with cricketing legends Harbhajan Singh, K. Srikanth and renowned sports presenter Jatin Sapru to engage & entertain fans through a series of ...

JioStar unveils the second edition of its IPL opening day blockbuster for brands - ‘Brand Spotlight’. The initiative ...

With JioStar, a unified broadcasting platform, multiplying reach and the ever-expanding following for teams, brands are ...

The CCI’s crackdown on alleged cartelisation in India's ad industry has sent shockwaves through agencies and brands. Experts ...

IPL offers something for everyone, from high-octane on-field action to massive digital dominance. People are even gaining ...

The biggest spenders in influencer marketing this IPL will come from the entertainment and streaming sector (30%), followed ...

In this article, Namrata Parekh of Meraki Sport and Entertainment delves into the strategies brands can use to stand out ...