The quality of advertising at the IPL has declined. Brands must focus on creativity and consistency to stand out in the ...

IPL offers brands the opportunity to cash in on multiple touchpoints through social media buzz, second-screen engagement, ...

IPL begins tomorrow and if the details of the current investigation are made public during this ad season, ad revenue from ...

Zupee partners with the IPL to launch its 'Extra Winnings' campaign, featuring the 'Laga Chakka Toh Inaam Pakka' offer. The ...

To amplify the campaign's impact, Zupee has teamed up with cricketing legends Harbhajan Singh, K. Srikanth and renowned sports presenter Jatin Sapru to engage & entertain fans through a series of ...

JioStar unveils the second edition of its IPL opening day blockbuster for brands - ‘Brand Spotlight’. The initiative ...

Conversely, brands with heavy ad investments struggled to achieve significant recall. Vimal (3,016 GRPs) recorded just 2.4% ...

With JioStar, a unified broadcasting platform, multiplying reach and the ever-expanding following for teams, brands are ...

As the government cracks down on surrogate ads, will IPL 2025 see a revenue dip, or can fresh sponsors turn the situation into an opportunity?