With record-breaking digital viewership and a shifting consumer engagement landscape, IPL’s marketing playbook is evolving. While some brands continue to pour money into traditional ad slots ...

The directive covers ads at stadiums, IPL-related events, and national television broadcasts during matches. Advertisment In a letter to IPL chairman Arun Singh Dhumal, director general of health ...

"Jio, Tata Group, and Paytm’s strong recall without conventional ads reinforces that visibility-driven strategies are critical to maximising impact. Brands must rethink their IPL marketing ...

Ubisoft's Assassin’s Creed Shadows introduces dual protagonists, combining stealth with brutal combat. The game offers a ...

during IPL 17 and IPL 16. Now, brands must break through a wall of ads—often within a matter of seconds. It is this complexity that makes craft and discipline so important. Investing in one of ...

“The expectations from this season of IPL are no different than other seasons. The format is one of the most rewarding ones for advertisers given its reach and impact. The estimated ad revenue ...

"Jio, Tata Group, and Paytm’s strong recall without conventional ads reinforces that visibility-driven strategies are critical to maximizing impact. Brands must rethink their IPL marketing ...

Sunrisers Hyderabad (SRH) are taking on Rajasthan Royals (RR) in match number two of IPL 2025 at the Rajiv Gandhi ...

The directorate general of health services (DGHS) has called on the IPL chairperson to regulate promotions for tobacco and alcohol during the upcoming IPL season starting 22nd March 2025.

Aman Makkar, managing director. Kadence International, said, “IPL is one of the most competitive advertising platforms, and with numerous brands vying for attention, standing out requires more than ...

The Indian Premier League 2025, starting Saturday, is poised to set new advertising revenue benchmarks, with broadcaster ...

The broadcaster said it is witnessing strong demand from advertisers from various categories such as air-conditioners , FMCG , paints and fintech among others for the upcoming season of IPL.