Kentucky and Nike are running it back. The Wildcats have been partners with the Swoosh for decades and that’s not changing ...

Nike is earning widespread praise for its latest ad campaign spotlighting professional golfer Scottie Scheffler’s Open ...

Adjusted profit before tax (APBT) in the fiscal year increased 2.8 percent to £560.2 million, up from £544.8 million a year ...

Sunderland-based Berghaus has named Adam Field as its new Vice President of Brand Marketing. Field will lead the global ...

The retailer normally offers a discount of 10% to Blue Light Card Holders, but for a 'summer treat', JD Sports has doubled the offer. The discount means holders of the card will be able to get brands ...

Adidas has replaced Nike as the official outfitter of St. John’s University’s Red Storm athletic programs. The school’s ...

SGS UK Retail has announced that JD, the leading retailer for sports, fashion and lifestyle brands, is significantly upsizing ...

The Air Jordan 40 hits stores today, marking four decades of the signature line that birthed sneaker culture as we understand ...

LIV Golf announced a multi-year partnership with HSBC, making the bank its official international banking partner and sponsor for two of its teams. The partnership covers LIV Golf's 14-event season, ...

As part of the partnership, the Primis online video player has been fully integrated across all Absolute Sports websites. This lightweight video technology fits seamlessly within editorial ...