Unbox all of the treasures Hello Kitty and Friends have to offer in the second edition of this Miniverse series. Kids can open and build items like a mini Hello-Kitty-themed cake or other surprises.

As Netflix gears up for a new Kuromi-centered show, Sanrio explains its shift in mascots to embrace the scary-cute trend.

When the Bay Area's first Hello Kitty Cafe debuted, more than 500 customers got in line before its 10 a.m. opening time. Some ...