Mattel is launching a new toy brand called Brick Shop, and it's aimed squarely at LEGO enthusiasts. Mattel enters the ...

All the info you need to know about the new LEGO sets for May 2025, including what's coming out (Star Wars, Mario, and more), ...

Ahead of Sunday’s race, the drivers swapped the flatbed truck that usually takes them around the track to wave to the fans for full-size, drivable F1 cars — all built out of Lego ...

“That’s what the LEGO brand is all about — we engage different audiences. We engage kids of different ages, but also families; we’re such a right-of-passage brand, and [F1] is very much a ...

Mattel is throwing down the gauntlet in the battle of the bricks by unveiling their new Brick Shop brand, and they’ve brought ...

Faced with the challenge of differentiating itself from would-be imitators, Lego leveraged brand tie-ins to become the juggernaut of the toy-brick world, forming partnerships with intellectual ...

Watch as we build a brand new LEGO minifigure using totally random parts! This fun and creative challenge is sure to inspire your next LEGO creation. Benson Boone brings out Queen guitarist Brian ...

The Lego Group has announced a new wave of nine Lego Star Wars building sets, just in time for fans to Power the Force for the annual Star Wars Day celebration on May the 4th. With the newest ...

MIAMI GARDENS, Fla. — One of the biggest attractions at the 2025 Formula 1 Miami Grand Prix has been Lego’s display of 10 life-sized cars built with nearly 400,000 pieces each. That’s ...

Some Lego sets have skyrocketed in value but behind the eye-popping price tags is a dark side: an underground market that fuels brazen thefts. By Aimee Ortiz It’s one Lego kit, a collection of ...

LEGO has revealed nine brand new Star Wars sets, all scheduled to launch on May 1, 2025. They're part of Disney's multi-pronged rollout of May the 4th (aka Star Wars Day), which LEGO typically ...