PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

If you're a lipstick gal, then you know how great it is when you find a shade you love. This Kosas West Stick is my new ...

Beauty buffs keen on copying Kate Middleton's minimal makeup can now pick up her go-to lip-perfecting gloss for a fraction of ...

A closer look at Prada's viral Banana Yellow lip balm, what it looks like, the texture, finish, and before and after photos.

LIKE many women, I’ve had all sorts of body hang ups – the wobbly tummy, untoned thighs and bingo wings. My lips, though, were never one of them. Even when wearing a basic lipstick, they always ...

Megan and her makeup artist Jaeda Marie are spilling beauty secrets on social media and I've put them all together for you so ...

Sherlock and The Office actor Martin Freeman has doubled down on a "major problem" he's facing at his £5 million property in ...

The rapper and former City Girls member discusses her new collab with the brand and why she loves controversy.

The Angel City FC stars are the latest female athletes to be tapped by the cosmetics brand to front this campaign after Juju ...

MCo Beauty has launched in Superdrug in the UK so we decided to try out the viral products including dupes for Milk Makeup, ...

“Keep it simple. You’re taking a break from routine so you want something quick and easy. A great light base, a touch of ...

If you’ve ever stood under the harsh glow of a department store mirror wondering if $42 concealer is just your fate now, good news. According to loyal fans, Physicians Formula Gentle Full Coverage ...