The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

In a rebranding move, the league officially announced it will now be known simply as the American Conference -- or, more ...

Now, "The American" is the official name of the 14-team conference, and its rebrand is represented by a beefed-up generic ...

The American Conference dumps Athletic from long-held name, announces new eagle mascot with rebranding ahead of 2025-26 school year.