The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

One key strategy is to implement real-time identity verification for all platform users, especially sellers and affiliates.

In a rebranding move, the league officially announced it will now be known simply as the American Conference -- or, more ...

The committee’s other suggestions were Tall City High School and Midland Carver Lee High School, the latter a reference to ...