You might think that the Kraft Mac and Cheese character shapes are only for kids, but think again. They hold extra cheese on top of being more fun.

With Kraft Mac & Cheese's latest product, the 87-year-old brand is taking a page from hip streetwear companies.

Kraft Mac & Cheese is trying to maintain its dominance with flavor drops and new shapes By Jordan Valinsky, CNN Nov 29, 2024 1 of 2 ...

With Kraft Mac & Cheese’s latest product, the 87-year-old brand is taking a page from hip streetwear companies.

For Kraft Mac & Cheese’s newest release, the 87-year-old brand is taking a page from hip streetwear companies.

With Kraft Mac & Cheese’s latest product, the 87-year-old brand is taking a page from hip streetwear companies.

Kraft holds a commanding 41% of the total shelf-stable macaroni and cheese market share, but that is a decline of nearly 2% since 2021, according to Numerator, a consumer insights firm.

By Jordan Valinsky, CNN New York (CNN) — With Kraft Mac & Cheese’s latest product, the 87-year-old brand is taking a page from hip streetwear companies. The pantry staple is forgoing its usual ...

By Jordan Valinsky, CNN New York (CNN) — With Kraft Mac & Cheese’s latest product, the 87-year-old brand is taking a page from hip streetwear companies. The pantry staple is forgoing its usual ...

By Jordan Valinsky, CNN New York (CNN) — With Kraft Mac & Cheese’s latest product, the 87-year-old brand is taking a page from hip streetwear companies. The pantry staple is forgoing its usual ...