Marketers may overestimate the fame and underestimate the uniqueness of their brand assets, say Ehrenberg-Bass academics.

Behind every style-conscious athlete is a squad of specialists, employed to handle the finer fashion details that elevate a ...

Dr. Praeger's recently launched healthier frozen pizza snacks, Icelandic Provisions released a new yogurt flavor and ...

As the UEFA European Women’s Championship unfolds, we take a look at the top international players driving the brand value of ...

Let’s take an easy example, and focus specifically on TV money: The WNBA’s new TV deal, which goes into effect next season, ...

Established in 2002 as a biennial celebration of racing cars that made history as the greatest endurance race of all time, ...

But the U.S. marketplace presents a challenge to the unfamiliar, and entry is difficult, because while the United States is ...

Renault India has launched the Triber facelift with prices starting from Rs 6.29 lakh. The updated model features cosmetic ...

In late 2018, a seismic shift took place in footwear — an epochal moment that now feels like a lifetime ago in fashion.

Since he won the 2023 World’s Strongest Man competition, Mitchell Hooper has been hailed as unstoppable. Two years and a ...

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Republicans are scheduled to meet behind closed doors Tuesday morning for their weekly conference meeting. Evacuating the ...