Taroudant, 90 minutes from Agadir, has everything visitors love about Marrakech – only with a fraction of the crowds.

It’s early morning in Taroudant, southwestern Morocco ... is often called “Little Marrakech” for its honey-colored sandstone walls and bustling souks. But the town offers much more.

Just 90 minutes east of Agadir, set against the backdrop of the Anti-Atlas, lays Taroudant, often called “Little Marrakech,” ...