The full-service shop’s founder explains why B2B marketing demands more than a B2C playbook and why his firm rejects the ‘agency’ label in favor of becoming a true revenue partner across Latin America ...

In our blog with Doug Winter, CEO, Seismic, we broke down the importance of getting the entire board involved in purchasing ...

Kathleen Lucente is the CEO and Founder of Red Fan Communications, a strategic communications and advisory firm for dynamic B2B tech brands.

Unification means sharing priorities, building programs together and measuring success in a connected way. It means showing up for the buyer as one brand and one team.

Peeyush Dubey, Chief Marketing Officer of Tech Mahindra, unpacks the company's refreshed narrative, the power of AI and ...

Brand building in B2B has been described as the “missing link”, yet it continues to be neglected by businesses, according to ...

It feels that the only thing linear in marketing today, is the desire for the next big idea or channel. But there are no silver bullets. Customer journeys are complex. They always have been, yet ...

In B2B marketing, we often forget to bring humanity into our content. Why is it crucial to remember our humanity, and how can we infuse it into our professional roles?

While the B2B angle has always been part of what upGrad does, we're now doing it in a much more organised fashion. We brought ...

Hidden buyers are often overlooked by traditional B2B sales and marketing efforts despite the fact they exert an equal amount ...

Trust in business data use also varies from industry to industry. Financial institutions (57%) and public institutions (49%) score highest on trust when it comes to collecting and using customer data, ...

The advertisers are back, thanks to Elon Musk's relationship with President Trump. But the audience never left a site -- and ...