The 'My Name is Jeff' meme is a memorable line spoken by Channing Tatum's character, Greg Jenko, in the 2014 film, 22 Jump Street.

The premise is simple: Over The Ting Ting’s 2008 track “That’s Not My Name,” people post images of themselves (or others) acting out the alter egos that have garnered them nicknames.

Emerging quite inorganically over the last few weeks, “That’s Not My Name” is a celebrity-led corporate creation. The meme is basically a way for Gen-X stars to explain the diversity and ...