Let's say that you want to write an ad for a newspaper. Not just any ad, but a good ad – an ad that gets sales for your product or service. For this to happen, the ad copy must attract newspaper ...

Global spending on newspaper print ads is expected to decline 8.7% to $52.6 billion in 2016, according to estimates from GroupM, the ad-buying firm owned by WPP PLC.

Google Inc. said Tuesday it is expanding its Print Ads program to allow online advertisers nationwide to place print advertisements in 225 newspapers, serving half of U.S. newspaper readers.

Recently, two other buzzy print ads by Instamart and Flipkart Minutes used special inks – one which changed colour under sunlight and another which was water-activated.The recent spate of print media ...

Amazon Sponsored Product ads will now appear on third-party premium apps and websites. Pinterest, BuzzFeed, Hearst Newspapers, Raptive and Ziff Davis brands like Lifehacker and Mashable are among ...

Product placement is now a $23 billion industry, up by an estimated 14 percent since 2020. “People aren’t paying attention to ads,” said Mike Proulx of the research consultancy Forrester.