MullenLowe Singapore has appointed veteran creative Terence Leong as regional Unilever creative lead. The appointment comes as the agency deepens its integrated partnership with the FMCG giant across ...

Learn what brand management is, why it matters, and explore key strategies and best practices to grow a powerful brand.

Airbnb is a perfect example. Their app creates almost no friction between browsing and booking—every interaction feels effortless. When you see those same familiar visual signals across their ...

The AJ40 launch marks the "culminating moment" for the brand's "40 Years of Greatness" campaign, said Sargent. "The strategy on this one was making sure that we're positioning the shoe for the next ...

Nike is working hard to clean up its inventory mess. The company's revenues fell 12% in the last quarter. Excess stock is still a problem, even with discounts on older lines. To fix this, Nike is ...

After seemingly losing its way, the original jeans maker is trying to re-establish its links with music and fashion without ...

Nike’s fading moat, weak innovation, and revenue headwinds raise concerns despite signs of a turnaround. Find out why NKE ...