Several female athletes who have championed fairness in women's sports directed pointed messages toward Nike in a new XX-XY Athletics ad.

The women's activist wear brand XX-XY Athletics released an advertisement this week titled "Buy Nike? Maybe just don’t do it ... Claman Countdown.’ The ad pointed out the company's ...

Seizing the moment, apparel start-up XX-XY Athletics launched a new ad campaign titled “Buy Nike? Maybe just don’t do it.” The ad features a female activist wearing XX-XY apparel ...

Nike - Just DON’T do it." Nike gave a statement to Fox News Digital on Tuesday. "We did not mean any harm and sincerely apologize for any we caused," the company said. "The London billboards ...

A new pro-science, pro-women athletic brand has declared war on Nike over its embrace of transgender madness. The cleverly named XX-XY Athletics brand published a video to social media early Wednesday ...

Name-dropped today: A’ja Wilson, Malia Obama, Caitlin Clark, Ahmed Fareed, Bill Belichick, Jordon Hudson, David Beckham, John ...

Pro-woman athletic brand XX-XY Sports is skewering Nike, not only for the company’s latest screw up, but their entire we history. Nike’s most recent controversy revolves around […] ...

A'ja Wilson signs a poster during a game between ... “When my shoe came out, Nike didn’t do a commercial,” she told Front ...

Directed by Malia Obama, A’ja Wilson’s new Nike commercial spotlights her new “A’One” sneaker and the beauty of Black ...

COLUMBIA — Nike’s new commercial highlighting ... is someone that young ladies can look up to, and I'm just so happy our girls got to do it," said Sheree Nelson, coach of the Sweet Sensation.

During this surging era of women’s basketball, do not discount ... Beyond Wilson’s Nike ad, here is a snapshot of the standout marketing surrounding women’s basketball just in the past ...