A professor of marketing at Northwestern University's Kellogg School of Management said most ads were in development during ...

Super Bowl 59's ad lineup had some winners and plenty of losers among its crop of new commercials. Read what the experts say.

Most of the commercials airing during this year’s Super Bowl are going for laughs, with advertisers betting that America ...

Despite the relative safety of most of the commercials, plenty put enough weight in nostalgia or simple humor to float to the ...

Tim Calkins, a professor of marketing at Northwestern University’s Kellogg School ... The finalized crop of commercials feature a lot of simple humor, nostalgia and few creative risks, he ...

This year’s Super Bowl commercials went for easy laughs ... Tim Calkins, a professor of marketing at Northwestern University’s Kellogg School of Management, said this was a complicated Super ...