A professor of marketing at Northwestern University's Kellogg School of Management said most ads were in development during ...

Most of the commercials airing during this year’s Super Bowl are going for laughs, with advertisers betting that America ...

For more than 20 years, Calkins has directed Northwestern University’s Kellogg Super Bowl Ad Review, which publishes an ...

a professor of marketing at Northwestern University's Kellogg School of Management who co-runs its annual Super Bowl ad ranking. The finalized crop of commercials feature a lot of simple humor ...

a professor of marketing at Northwestern University's Kellogg School of Management who co-runs its annual Super Bowl ad ranking. The finalized crop of commercials feature a lot of simple humor ...

This year’s Super Bowl commercials went for easy laughs ... Tim Calkins, a professor of marketing at Northwestern University’s Kellogg School of Management, said this was a complicated Super ...

the commercials airing alongside the action are expected to double down on laughs and nostalgia, according to Tim Calkins, a professor of marketing at Northwestern University's Kellogg School of ...

Many of the commercials that fans will see during the breaks of Super Bowl 59 have already been released online. A 30-second spot in this year's Super Bowl costs $7-8 million, and Fox, the host of ...