The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

Now, "The American" is the official name of the 14-team conference, and its rebrand is represented by a beefed-up generic ...

Donald Trump’s social media posts calling for the Washington Commanders and Cleveland Guardians to revert to their old names ...

Pernetti said that during one of his first meetings with league presidents about a rebrand, he typed “AAC” into a browser and it defaulted to ACC. So the league now just goes by “The American,” even ...