Paradigm’s The Sports Group sets new book-to-film initiative with their first collab teaming WWE's CJ Perry and bestselling ...

Now, "The American" is the official name of the 14-team conference, and its rebrand is represented by a beefed-up generic ...

Donald Trump’s social media posts calling for the Washington Commanders and Cleveland Guardians to revert to their old names ...

The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

Pernetti said that during one of his first meetings with league presidents about a rebrand, he typed “AAC” into a browser and it defaulted to ACC. So the league now just goes by “The American,” even ...