Bacardi-owned distiller Patrón is hoping to get around a tequila regulator’s strict rulebook on additive-free claims with a lighthearted, faux-redacted marketing campaign.

Chili’s launches premium frozen margaritas with Patrón. Here’s how they’re shaking up the casual chain category.

And, to be fair, it's fantastic. Patrón silver tequila, lime juice, triple sec and agave combine in a way that's slightly sweeter than Chili's classic Presidente marg, but never cloyingly so.

Ingredients: 150 mL (⅔ cup) cake & pastry flour 1 mL (¼ tsp) baking powder 1/8 tsp (.5 mL) baking soda 1/8 tsp (.5 mL) salt 45 mL (3 Tbsp) butter, softened 75 mL (1/3 cup) sugar 1 egg 15 mL (1 ...

The month-long promotion not only celebrated the new crystal-clear, oak-aged PATRÓN expression but also reinforced the company’s commitment to reducing its impact on the environment by repurposing key ...