Sounds wild, right? That’s exactly what the "Pepsi Stuff" campaign suggested in 1996. The ad meant as a joke, claimed that 7 million Pepsi Points could land you a fighter jet. While most people ...

Compare that to Pepsi's tone-deaf ad, in which protesters called for "world peace" and mindlessly smiled in the face of riot cops. Heineken's ad was the work of agency Publicis London. Patrick ...

PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, ...

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff ...

The Cola wars have reignited, and this time, Pepsi is back with its signature wit. In a cheeky new ad, Pepsi has taken a direct jab at Coca-Cola's recently launched 'Half Time' campaign ...

Pepsi reignites the Cola Wars with a nostalgic ad taking a jab at Coca-Cola, while Reliance’s revived Campa Cola disrupts the ...

The acquisition comes as young consumers are increasingly ditching traditional soda in favor of healthier, more “functional” ...

In June 2024, former customer and plaintiff Kristin Cobbs filed a lawsuit against Poppi challenging the company's advertising ...