For Fortune 1000 companies and innovation-driven agencies, AI powers campaigns that feel less like ads and more like genuine ...

Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As ...

PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, ...

With a media budget of around Rs 850 crore, Dabur would be looking to benefit from the rub-off effect by promoting its ...

PepsiCo acquired prebiotic soda brand Poppi for $1.65 billion March 17. A move Olivia Munn is happy about: “After my very ...

Things are really popping off in the healthy soda space. On March 17, PepsiCo, Inc. announced that it had reached a deal to ...

Scientists have a theory as to why Coca-Cola is the world’s number one soft drink. But is this good enough to justify ...

In June 2024, former customer and plaintiff Kristin Cobbs filed a lawsuit against Poppi challenging the company's advertising ...

Pepsi will acquire the upstart prebiotic soda brand Poppi for nearly $2 billion. It may be a sign of the growing interest in the functional beverage market.

Dotdash Meredith (DDM) has hired Jim Lawson to run its ad tech division D/Cipher. Plus, can Target become a true advertising ...

Beauty has released a powerful global campaign this International Women's Day to address the signs of abuse in relationships.

Recently the brand drew millions of new consumer eyes thanks to its Super Bowl ad spot starring influencer Alix Earle. Poppi is sold at major retailers nationwide, including Whole Foods ...