For Fortune 1000 companies and innovation-driven agencies, AI powers campaigns that feel less like ads and more like genuine ...

Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As ...

With a media budget of around Rs 850 crore, Dabur would be looking to benefit from the rub-off effect by promoting its ...

PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, ...

Pepsi reignites the Cola Wars with a nostalgic ad taking a jab at Coca-Cola, while Reliance’s revived Campa Cola disrupts the ...

The Cola wars have reignited, and this time, Pepsi is back with its signature wit. In a cheeky new ad, Pepsi has taken a direct jab at Coca-Cola's recently launched 'Half Time' campaign ...

Ad expert Santosh Padhi, also known as Paddy, found it forced that Pepsi paired its “anytime” campaign with the iconic “Yeh Dil Maange More” line. “I think they got greedy by bringing in ...

Sounds wild, right? That’s exactly what the "Pepsi Stuff" campaign suggested in 1996. The ad meant as a joke, claimed that 7 million Pepsi Points could land you a fighter jet. While most people ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 57 min ago By Erika Wheless - 2 hours 23 min ago By Tim Nudd - 5 hours 33 min ago By Erika Wheless - 6 ...

Major Indian beverage brands are rolling out flagship campaigns earlier than usual post-Holi, with experts predicting a bigger share of ad spends shifting toward digital platforms.

Fans aren’t only loving Jelly Roll for his music, but they’re now praising the “Save Me” singer’s appearance in a new ...

Snickers, Britannia Good Day, Bean Brew and Beyond, partners Wow Momos and Taco Bell, in-house brands Lay's, Mirinda and Kurkure ...