Pepsi is reviving its legendary Pepsi Challenge with events across the U.S., including a major push in Atlanta on May 8 to ...

When we think of the soda world or pop world, as I would say, who are the two main competitors? Laura Cooper: Of course, Coca-Cola and Pepsi ... things like Mini Doritos and Cheetos Mac and ...

Pepsi has been dethroned once again. Last year, data from Beverage Digest reported the soft drink fell to the third most ...

its place with loyal soda lovers and its stance as a market disruptor remain strong. “Pepsi’s positioning and slogans have consistently offered consumers a fresh alternative in the cola ...

After Dr Pepper surpassed Pepsi earlier last year for second place, the cola slipped further by the end of 2024.

Pepsi and Coca Cola have been rivals since the 1960's, and while the battle came close in the 1980's Coke has been the undisputed king of the soda industry since. Now a 50-year-old decision ...

Pepsi is asking people out and about in Atlanta to sip from unmarked cups of Pepsi Zero Sugar and Coca-Cola Zero Sugar to decide which they prefer.

Pepsi is no longer a top three soda for Americans as the company has been beat out by its big name competitors in the $97 ...

Cases of soda, including Coca-Cola, Sprite, Pepsi and Dr. Pepper are displayed at a Costco Wholesale store on March 11, 2025 in San Diego, California. “We’ve factored in what we know about ...

Pepsi, meanwhile, accounts for 7.97% of the market. Sprite’s fizz to the highest echelons of the soda wars follows a year in ...

“This strategy resonates particularly well with younger demographics seeking alternatives to traditional cola drinks.” Fast forward a few months and Pepsi delivered more bad news following the ...