The human eye perceives color using three types of cones, but no natural light can stimulate just the the cones associated with medium-wavelength light in the visible spectrum. A new tool ...

Listen to more stories on the Noa app. The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern California. That small space ...

But now, for the first time, scientists say they’ve broken out of that familiar spectrum and into a new world of color. In a paper published on Friday in Science Advances, researchers detail how ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade has only been seen by five people so far. It's described as a vivid blue ...

Scientists in California claim to have discovered a new jaw-dropping color no human has ever seen before. The catch? You have to zap your eyes with laser pulses to see it. Five scientists at the ...

MSNBC host Symone Sanders-Townsend warned on Saturday that "people of color" will be "next" after the Trump administration deported Kilmar Abrego Garcia. Abrego Garcia, a 29-year-old illegal ...

Scientists have devised a method to hijack the human eye, enabling it to see brand-new colors that lie beyond the scope of natural human vision. With this technique, the researchers enabled five ...

Apple has stuck to muted colors for its recent iPhone "Pro" models made from titanium, and it offered a new Desert Titanium color for the iPhone 16 Pro, which also comes in Natural Titanium ...

Carol Miranda paid a surgeon in Los Angeles thousands of dollars last year to permanently change her eye color from dark brown to hazel. Miranda, a now 49-year-old sales associate, had dreamed ...

PSA for anyone who lives in cozy footwear: UGG’s Greenport Slide just launched in a brand-new Sugarplum shade, and it’s basically the color of your softest daydream. But here’s the catch ...