French spirits major Pernod Ricard is venturing into the non-alcoholic aperitif space with the launch of Ramazzotti Aperitivo ...

Credit: Pernod Ricard/LinkedIn French spirits major Pernod Ricard is venturing ... Priced at €13.99 ($15.20) for a 70 cl bottle, the drink is a non-alcoholic extension of the group’s amaro brand ...

Pernod Ricard India MD Jean Touboul highlights the rapid premiumisation of the liquor industry due to rising disposable incomes and the younger generation's desire for elevated experiences. Touboul ...

No, it wasn’t just an excuse for a midday buzz. Here's why Queen Elizabeth indulged in this very specific drink every day.

Shares of Pernod Ricard SA, Remy Cointreau SA and LVMH, the maker of Dom Perignon Champagne and Hennessy Cognac, fell ...

Drink Dry in the UAE, Raya Food Service in KSA, and Action Trading in Kuwait. By launching its non-alcoholic portfolio in the Middle East, Pernod Ricard underscores its dedication to innovation ...

Cambodia’s alcohol industry is moving towards the next steps of self-regulation with a nationwide survey aimed at providing ...

The premiumisation of the liquor industry is happening very fast, helped by trends such as growth in disposable income and young generation's aspirations to have a more elevated experience, French ...