While the world goes digital, Rolex stays mechanical—and unstoppable, proving that heritage and precision still matter.

Watches & Wonders event, the latest status dials celebrated handcraft, pop culture and a commitment to red carpet styling.

A Rolex retailer wouldn't work on my grandma's vintage watch. Watchmakers say the company doesn't maintain the parts to fix ...

Showdown ✓ The new Rolex Land-Dweller takes on the Patek Philippe Cubitus ✓ Which would you pick? ✓ Vote here! ✓ ...

Rolex’s Certified Pre-Owned program, which encourages the brand’s authorized dealer network to buy and sell its second-hand ...

Check out our top five vintage and neo-vintage Rolex Submariner models ✓ A list that features the 5513, 1680, 16610LV and ...

Rolex’s new Land-Dweller was meant to be a bold debut, but with its PRX-like design and underwhelming impact, it left many ...

Short answer: depends on where they’re sitting. If the pre-owned Rolex is already in the U.S., you’re safe. No new tariffs.

The luxury watch market is undergoing a quiet but profound transformation. Women are moving beyond casual ownership and ...

The biggest crowd-pleaser of the three at this year's Watches and Wonders event in Geneva was the baby of the bunch, the ...

When a brand signs a professional athlete as an ambassador for a lot of money they expect to get a return on that investment ...

Furthering its longtime partnership with the IMSA, Rolex became the Official Timepiece of the association and the IMSA ...