PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The Café Rose scent isn’t a typical rose perfume. It opens with the classic elegance of Turkish and Bulgarian rose and ...

You should feel 100 percent sure of the person you're marrying (duh). Still, the pre-wedding jitters are totally normal.

Cherry, peach, pear, and berry perfumes are trending, but Grugeon says tropical and exotic fruits like pineapple and guava ...

“Scent has a powerful connection to our memories, and choosing a special fragrance for a big moment is a beautiful way to ...

Thinking about buying Blue Sapphire by Boadicea The Victorious? Watch this review to find out everything you need to know ...

The Penhaligons' Empressa Eau de Parfum has already been a hit with shoppers, and now you can get it as part of a £50 scent ...

A waft of tutti-frutti candy hits the nose first, before this fragrance dries down to a cocoon of musk cradled by facets of ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

From Raat Ki Rani to Parijat, here are some of the most stunning fragrant flowers you can plant in your garden.

Puig said on Monday that sales rose 7.5 per cent like-for-like in the first quarter of 2025, reaching €1.2 billion. It’s a strong showing against a difficult global backdrop, but the conglomerate ...