With literal millions of views on TikTok and more than 300,000 positive Amazon reviews, Essence's Lash Princess mascara is ...

Megan and her makeup artist Jaeda Marie are spilling beauty secrets on social media and I've put them all together for you so ...

Makeup artist Laura Geller shares that her brand’s Wonder Balm gives mature skin a “dewy, lightweight glow.” Here’s where to buy it.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

The beauty world is constantly evolving, but many women over a certain age find themselves holding onto makeup and style ...

Malai, rich in natural nutrients, helps exfoliate, hydrate, and brighten dark lips, offering a safe and effective home remedy ...

Harper Beckham is the latest muse for Victoria Beckham Beauty!

Some, such as Simone Biles and Andraya Carter, muted their makeup to let their hair do most of the talking. Others, instead, ...

Megan Thee Stallion is taking monochromatic styling to new heights. On July 15, the rapper posted a photo dump on Instagram, sharing a few shots of her time spent in New York City. Adorable apple hat ...

From a soft glow to a bold flush, these blush and highlighter picks are perfectly suited for different Asian skin tones.

Many travelers make special detours just to see her in person. At night, Ellie is often lit up, making her a 24-hour attraction. If you’re planning a Tennessee road trip, put Ellie on your must-see ...

Tucked away in Irvine’s business district, where corporate buildings cast long shadows, stands a brick-clad time capsule that’s been quietly perfecting the art of lamb chops while the culinary world ...