Every June, national brands celebrate Pride Month with colorful displays of solidarity. This year, expect fewer rainbow logos and less corporate revelry. “Normally this time of year ...

Schick Technologies brings a new level of freedom and flexibility to dental digital radiography with Schick WiFi. Building on Schick CDR Elite's industry-leading CMOS-APS platform, it combines ...

The economics of collaborations are not straightforward. Sometimes it’s a licensing fee to use a logo. Other times both brands want to drive awareness for an event or a cause. The highest ...

So let's use that as an introduction to the idea of brand elasticity. If you could use a quick reminder, however, price elasticity is, according to Harvard Business Review Contributing Editor Amy ...

Copyright © 2025 MarketWatch, Inc. All rights reserved.

Do you not immediately think of certain thoughts or emotions when you see a specific makeup or skincare brand’s symbol? A good logo design acts like a visual handshake, sharing through clever use of ...