The confectionery giant’s chief brand officer, Rankin Carroll, reveals how Twix is shifting from division to abundance – and ...

The confectionery giant’s chief brand officer, Rankin Carroll, reveals how Twix is shifting from division to abundance – and why the project was “course-corrected” five months in, leaving him ...

On a more positive note, social identity theory suggests that sharing brand trainwrecks fosters feelings of belonging in ...

But there's also a sweet spot for the latest trends. Recently, the newest kids on the block are crunchier, lighter versions ...

They said David Lee Sims, 46, thought he was meeting a 15-year-old girl for sex and showed up at what he thought was her home with a bag of Skittles and a box of condoms. That "15-year-old" was ...

From satisfying cravings for generations to becoming a top choice in digital shopping, Mars Wrigley has transformed how ...

It’s a sure sign of spring alongside warmer weather and baseball. Rita’s Italian Ice & Frozen Custard is celebrating the first day of spring with a free Italian ice promotion. This year, the big day ...

It distilled a relatable consumer insight into an unforgettable catchphrase through a sassy personality. Or look at how some Skittles ads tap into a delightfully absurdist, subversive tone by ...