The artist-provocateur reverse-engineered the blue-green shade called ‘olo.’ Now you can buy it as an acrylic paint.

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

An object’s color appears differently under different lighting and against different backgrounds − for different viewers. But ...

All five researchers who witnessed the new color, which they named "olo," described it as a blue-green, but said that words cannot do it ... this is not the color we see, it's just not.

Scientists have created a color that lies outside the range of normal human vision. Using laser pulses to stimulate specific cells in the retina, a team from UC Berkeley and the University of ...

The group of volunteers had laser pulses shot into their eyes, enabling them to perceive a brand new blue-green color that ...

"The whole point is that this is not the color we see, it's just not. The color we see is a version of it, but it absolutely pales by comparison with the experience of olo." Our perception of ...

Initial findings suggest color perception ... we need to perform an individual-basis alignment.’ Liam Payne’s Last Words Echo Through Kate’s Grief: 'Like You’ll Never See Me Again' Well ...

And although we do not know who is feeling ... finding a match might be very tricky. A color match requires that no observer under any lighting condition will see a difference between the new ...