Other professional teams have maintained names and logos through criticism and calls from activists ... A group led by Josh ...

The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

The non-autonomy conference that has served as USF’s home the last dozen years evidently is trying to broaden itself by shortening its name. As part of a sprawling re-branding effort, the league ...

The American Athletic Conference is rebranding to a new name and has added a new mascot as well before the 2025 football season.