The American’s rebrand comes at a time when the conference is trying to establish itself as the top non-Power 4 conference.

On Monday, the league formerly known as the American Athletic Conference rebranded itself as, The American Conference ...

The American Athletic Conference is losing part of its name, announcing Monday it is rebranding as the American Conference.

The conference has seen many teams come and go over the past few years, and now has a new name. 2025 Health Care Heroes Presented by First Horizon Join the Memphis Business Journal as we recognize the ...

A quarter of a billion dollars was apparently not enough to get the University of Memphis into a new conference.

Now, "The American" is the official name of the 14-team conference, and its rebrand is represented by a beefed-up generic ...

Memphis acknowledged July 21 that a proposal from the university to join the Big 12 "did not ultimately move in our favor." ...

The University of Memphis reportedly offered the Big 12 a nine-figure deal and would waive five years of revenue distribution for membership in the league. / Stu Boyd II-The Commercial Appeal / USA ...

What will happen in the 2025 American Conference college football season? The CFN game-by-game predictions and complete team ...