On Monday, the league formerly known as the American Athletic Conference rebranded itself as, The American Conference ...

The University of Memphis reportedly offered the Big 12 a nine-figure deal and would waive five years of revenue distribution for membership in the league. / Stu Boyd II-The Commercial Appeal / USA ...

Now, "The American" is the official name of the 14-team conference, and its rebrand is represented by a beefed-up generic ...

The American’s rebrand comes at a time when the conference is trying to establish itself as the top non-Power 4 conference.