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The American Athletic Conference, which includes the University of North Texas (and, formerly, SMU) is rebranding to the ...

Big Ten football media days are set to begin on Tuesday, July 22, in Las Vegas, Nevada. Here is our preseason poll and ...

West Virginia brought back Rich Rodriguez, but with significant roster turnover, how will the Mountaineers stack up against ...

The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

Now, "The American" is the official name of the 14-team conference, and its rebrand is represented by a beefed-up generic ...

The AAC is rebranding itself as part of a wide-ranging effort to fuel growth and elevate its position in a quickly changing college-sports landscape.

The American Athletic Conference, of which North Texas is a member, announced a rebrand on Monday morning ahead of its annual ...

In a rebranding move, the league officially announced it will now be known simply as the American Conference -- or, more ...

The American Athletic Conference is rebranding to a new name and has added a new mascot as well before the 2025 football season.

The American Athletic Conference has rebranded as the American Conference and will have a live mascot, an eagle named "Soar," officials announced Monday.