Columbia Sportswear noted that some university apparel features the logo of competing brands like Champion and Nike.

Immediately after the announcement was made, Mammoth defenseman Sean Durzi and forward Alexander Kerfoot flew to New York ...

It's hard to imagine that just two years ago, the BYU men's basketball team was entering its first season in the Big 12, only ...

NBA's Las Vegas Summer League is almost in the books. The nearly two-week event has showcased some of the top rookies from ...

The Big 12 is home to some of the most unique brands in college athletics. Those schools also have some of the nation's best ...

BYU athletic officials speak about both the financial state of BYU sports and the dawn of a new era in college sports business.

The soccer club's USL Championship men's team sports bourbon-themed uniforms when it plays on the road this season. The women ...

From rivalries to possible title-deciding matchups, here are the top Big 12 games to watch each week of the 2025 season.

A look at how social media reacted to John Tonje going 53rd to the Utah Jazz in the 2025 NBA draft.

The University of Utah released a new logo featuring the interlocking U's. The university is celebrating its 175th birthday (University of Utah) ...

The Boston Celtics officially revealed which players will head out to Las Vegas this week with the NBA's annual Summer League kicking off.

The apparel company that makes the jersey puts its logo on college uniforms. The uniforms also feature conference logos and school branding, but, thus far, no sponsorship logos. I expect that to ...