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The NHL team in Salt Lake City is now known as the Utah Mammoth. Owners Ryan and Ashley Smith unveiled the franchise’s ...
Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...
The NHL team in Salt Lake City will be called the Utah Mammoth going forward, ending a protracted, year-long naming process ...
After 13 months of brainstorming and planning, the identity-less Utah Hockey Club has officially landed on its new name: the ...
The mammoth head is visible as a secondary mark on the club's away jersey, which uses the diagonal "UTAH" as its primary ...
The Utah NHL franchise finally has a permanent name, with the Mammoth identity and branding officially revealed.
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Yardbarker on MSNMeet the Utah Mammoth: Inside the NHL’s fan-driven name and logo revealMore than 10,000 years ago, the Mammoth roamed Utah with a roar, tusks up as fierce defenders of their herd as these 14-foot ...
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