Track the right metrics There are countless metrics you can track in web analytics, but not all of them will be relevant. Focus on tracking the metrics which directly impact your bottom line, such ...

As the Web has moved from being a technology pipe to a sales channel, companies need to update their Web measurement strategy with new metrics and analysis tools that can help them analyze ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of its ...

Metrics. Web metrics is the measurement of what's happening on the Internet itself. Had I only known that way back in 2002, when I wrote a book called Metrics (John Wiley & Sons). Fortunately, I was ...

In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more.

Cloudflare announced Cloudflare Web Analytics, a free privacy first analytics service. Cloudflare’s new analytics service available to anyone, including businesses who aren’t Cloudflare customers.

Google Analytics launched its App + Web feature in 2019. True to its name, App + Web combines the dimensions and metrics of app and website data into one report view, to simplify reporting on ...

The client wanted to understand the key web analytics metrics. Furthermore, they also wanted to track the performance of their website and improve end-user experience and retention capabilities.

Website metrics and analytics are especially important to companies that are selling goods on their website. First, retail sites should be looking at conversion rate and average order value in ...

Web analytics is also easy because you can learn as you go. Almost all valuable insights you will come across in your web analytics quest are a result of you saying, “Huh, that’s interesting.” ...