The Sun Microsystems logo is perhaps the best ambigram logo of all for its geometric perfection. The clever rotational ...

Bettinelli is expected to make his debut for Man City in the 2025/26 season, which starts with their opening match of the ...

JAGUAR Land Rover is axing up to 500 jobs in the UK just weeks after receiving backlash over its “woke” rebrand. The iconic ...

Odyssey Aviation North America today announced its rebranding to Velocity FBO Network (“Velocity”), reflecting the company’s evolution to unify its North Ame ...

Zengeler Cleaners announced the completion of their four-year remodeling and rebranding project for the company’s seven northern Illinois store-front locations.

WEBTOON Entertainment, a leading global entertainment company and home to some of the world’s largest storytelling platforms, today announced a rebrand and new organizational structure for its North ...

A new logo and pattern have been developed for the storied luxury SUV brand, but we're not so sure it was worth the effort.Jaguar Land Rover (JLR) has been doing some rather, uh, interesting things ...

The next steps in the rebranding process include Guide Studio holding a brand implementation planning workshop and developing materials to launch it.

Questex Travel VP Jill Birkett reveals how the company's strategic portfolio rebrand unifies its luxury travel and MICE brands to capitalize on the $11.7 trillion global tourism boom.

Purdue Fort Wayne unveils new logos for their athletics department, with some changes more significant than others.

Smokey Bones, with locations in Georgia, is shrinking fast. Closures and rebrands to Twin Peaks are underway. Is your local spot next?

A look at the Fanta logo history. We dissect every rebrand from WWII, revealing practical design lessons for businesses. The story of what works.