Kontoor Brands said the licensing agreement aims to support Wrangler’s growth and development as a cross-category lifestyle ...

Genesco Inc. has signed a multi-year licensing agreement with Kontoor Brands to make footwear under the Wrangler brand.

Wrangler has signed a multiyear licensing agreement for Genesco to start designing and marketing the denim brand's footwear. Genesco and Kontoor Brands, which owns Wrangler, said Tuesday that the ...

The agreement between Genesco ( NYSE: GCO) and Wrangler was called a strategic move for both companies that builds on Genesco ...

GREENSBORO, N.C. — July15, 2025 — Wrangler and Genesco — a footwear industry leader with a portfolio of owned and licensed lifestyle brands and more than 1,250 retail stores — have signed a new ...

Wrangler signed a new multiyear licensing agreement for Genesco to design, source and market men's, women's and children's ...

This new license for Genesco comes after Levi's CEO Michelle Gass said last year that the denim brand would be exiting the footwear business. Genesco previously held the shoe license for Levi's.

Genesco has signed a multiyear licensing agreement with iconic Western lifestyle-centric fashion brand Wrangler. Financial ...