It’s in the hand-painted eyelashes on every Barbie doll prototype. It’s in the meticulous detail found on the millions of Hot ...

Following a historic NCAA tournament streak, Stanford basketball likely saw their season end with Wednesday's ACC tournament ...

Love Barbie? From her immodest beginnings to her presidential ambitions, these are some of the most interesting and fun ...

Mattel Films chief Robbie Brenner focuses on storytelling as she shepherds 'Masters of the Universe' and other followups to ...

Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says ...

Mattel's exclusive Barbie Role Model collection honours influential women, including Olympic champions, actresses, tennis ...

The Lisa Says Gah x Polly Pocket collab is just the tiny start of a supersize marketing campaign for the movie that’s now in ...

From a Barbie-themed pop-up, an array of anniversaries and a new health clinic, check out the latest business updates in ...

Mattel, Inc. (NASDAQ: MAT) today announced that Ynon Kreiz, Mattel’s Chairman and Chief Executive Officer, and Anthony ...

To celebrate International Women's Day, Mattel has transformed two sets of top women's sports athletes into limited-edition ...

Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: ...

Mattel Inc. plans to unveil the company's first brick model set in a matter of weeks, a move seen as a direct move to ...