The NIL money college basketball players can make is changing the 2025 NBA draft and yet another ripple effect of the power ...

A new rumor claims that Dusty May and the Michigan basketball program are closing in on persuading a top forward ...

As a school with ties to a publicly traded company, Oregon will continue to benefit from its relationship with Nike with an ...

Seems like all we've heard about since the NCAA ruled that athletes could make money is this basketball player has an NIL ...

Despite concerns from former head coach Kevin Willard regarding lack of NIL resources, Maryland is estimated to be one of ...

College of Charleston basketball player Ante Brzovic filed a lawsuit against NCAA in April seeking another year, but the ...

College basketball star Flau'jae Johnson has inked about 40 NIL deals and invests in building passive income and growing her wealth.

USC Trojans women’s basketball guard JuJu Watkins has been making Name, Image, and Likeness (NIL) deals since she was a senior in high school. While it may be t ...

For the first time in nearly a decade, the offseason plans of the Detroit Pistons do not center around the NBA Draft.

Even sidelined by injury, the USC star elevates her brand with a stylish new partnership that redefines the athlete lifestyle ...

AJ Dybantsa passed up offers from several major blueblood programs to join BYU under new head coach Kevin Young. Now, the top college basketball ... one of the top NIL earners in college sports.

Former University of Alabama Head Football Coach Nick Saban, from left, speaks as Sen. Ted Cruz, R-Texas, listens during a ...