Coca-Cola to Launch New Version of Coke
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PepsiCo and Dr Pepper have sold versions of their flagship sodas sweetened with cane sugar since 2009. Coca-Cola has sold Mexican Coke — which uses cane sugar — in the U.S. since 2005, but it’s positioned a trendy alternative and sold in glass bottles. Coke with cane sugar will likely be more widely available.
Coca-Cola is set to launch a new variant sweetened with cane sugar in the US this fall, expanding its product range alongside Coca-Cola Zero and Diet Coke.
The sugar industry has long been protected and now Trump has given it another shot in the arm by pressing Coca Cola.
The idea that diet sodas can help you lose weight is becoming increasingly complicated as emerging research suggests they may confuse the brain—and trigger an urge to eat.
Diet Coke is still the leading diet cola brand, but sales fell 6% last year. Diet Coke. Like Coca-Cola did with New Coke three decades ago, Pepsi changed the formula for Diet Pepsi last summer.
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Campaigns like the relaunch of “Share a Coke” spurred growth around the globe, executives from the CPG giant said during an earnings call.
Opinion: His latest demand, cane sugar in Coke, may seem petty, but it’s a symptom of something much worse, writes .
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